THE CONCEPT

Interactive On-boarding (I/O) is a creative new hire experience paired with a web-based platform that makes on-boarding flexible and fun. The process begins by bringing together your team and our Creative Directors to design a special new hire welcome. Once the design is in place, all the unique content can be be housed right on our easy-to-use platform.

A fresh new hire welcome process is created during in-depth design sessions. The process includes integrating your mission and vision through intentional design and creating activities that resonate with new hires.

Mobile

iDCG designed and developed a mobile app that allowed fans to engage Infiniti through Facebook at the Austin Grand Prix. The iOS and Android app allowed fans to take photos at the Grand Prix event and upload them to their personal Facebook feeds and Infiniti's Facebook feed. The mobile app also provided users with up-to-date content from Infiniti's social feeds as well as information about the Infiniti RedBull Formula-1 team.

brand activation through digital content

Using mobile technology and Computer-Generated Imaging, iDCG was able to create real-world content experiences at Infiniti RedBull racing PR events during the Austin Grand Prix. From enhancing personal photos with Infiniti branding to helping create an experience on a digitized Formula-1 track synced with real cars running on dynos, our team worked with PRISM to create a whole content experience for thousands of fans.

BRAND ACTIVATION THROUGH DIGITAL CONTENT

Using mobile technology and Computer-Generated Imaging, iDCG was able to create real-world content experiences at Infiniti RedBull racing PR events during the Austin Grand Prix. From enhancing personal photos with Infiniti branding to helping create an experience on a digitized Formula-1 track synced with real cars running on dynos, our team worked with PRISM to create a whole content experience for thousands of fans.