2014-Infiniti-Q60-IPL-Coupe-black-car-sky.jpg
P1011526.JPG
Screen Shot 2014-11-12 at 11.29.16 AM.png
perforated-leather-driving-gloves-and-buttons-on-steering-wheel.jpg
IMG_3786.jpg
Screen Shot 2014-11-12 at 11.38.37 AM.png
2014-Infiniti-Q60-IPL-Coupe-black-car-sky.jpg

Infiniti RedBull Racing


Creative Content / North America

SCROLL DOWN

Infiniti RedBull Racing


Creative Content / North America

THE CONCEPT

iDCG was asked to enhance the digital appeal of Infiniti RedBull racing for Formula-1 in North America. Our team worked with WPP brand activation agency PRISM on concepts ranging from digitally enhanced augmented reality experiences  to race car liveries for an Infiniti-inspired celebrity charity race. Our talented designers and digital-savvy content marketers worked with PRISM out of their Santa Monica, CA offices to create content pitches, budgets, and ideas that would engage automotive journalists, lifestyle journalists, bloggers, and influencers in a successful effort to enhance Infiniti's performance-oriented brand.

Mobile

iDCG designed and developed a mobile app that allowed fans to engage Infiniti through Facebook at the Austin Grand Prix. The iOS and Android app allowed fans to take photos at the Grand Prix event and upload them to their personal Facebook feeds and Infiniti's Facebook feed. The mobile app also provided users with up-to-date content from Infiniti's social feeds as well as information about the Infiniti RedBull Formula-1 team.

brand activation through digital content

Using mobile technology and Computer-Generated Imaging, iDCG was able to create real-world content experiences at Infiniti RedBull racing PR events during the Austin Grand Prix. From enhancing personal photos with Infiniti branding to helping create an experience on a digitized Formula-1 track synced with real cars running on dynos, our team worked with PRISM to create a whole content experience for thousands of fans.

IRBR_AR_Cover.jpg
P1011526.JPG

Loma Linda University Health


Content Marketing / Content Experience

Loma Linda University Health


Content Marketing / Content Experience

GREAT PATIENT EXPERIENCES START WITH INNOVATIVE CONTENT

Loma Linda University Health sees the whole patient and employee experience as a way to innovate community-based healthcare and wellness. At iDCG, we focus on creating whole content experiences that are designed communicate big ideas like new models of community-based healthcare in the most engaging way possible.

iDCG acts as a digital content and technology innovation agency for LLUH's newest hospital in Murrieta, California. Our talented team also works in the same capacity as consultants for the entire Loma Linda University Health System.

iDCG acts as a managed content partner with Loma Linda University Medical Center-Murrieta's Marketing and Experience Department. Our team supports content development and experience initiatives through the hospital's website, social media, and advertising. A dedicated team also works with executives on strategic marketing and long-term planning for hospital service-line activation, growth, and sustainability. Our focus with Loma Linda University Medical Center-Murrieta encompasses brand activation in the immediate community and surrounding areas while also bolstering patient and employee experiences through content and innovative technology within the hospital

reimagining EMPLOYEE ORIENTATION AS an experience

One of our first major projects with Loma Linda University Health was to redesign employee orientation at their new, state-of-the art hospital: Loma Linda University Medical Center-Murrieta. 

The most useful event in this process is actually the process! I’ve never been to such an empowering and exciting orientation! It is amazing how intentional they were.
orientation_to_go_3.jpg

With the guidance of the hospital's Chief Experience Officer and a team of Directors that represented clinicians and educators, we set out to make orientation an unforgettable experience that embraced new employees as family members. iDCG completely re-designed presentations, booklets, handouts, and giveaways to create a sense of cohesiveness throughout the orientation process. Our team also coached directors on their presentation skills and developed a social narrative for a theater-like experience. Rather than being simply oriented, new employees were welcomed into Loma Linda and they had a lot of good things to say about it

AMAZING. I have already been joyously spreading my experience about orientation and that everyone should have this experience where they work.

The project has been an ongoing success with new employees who take time to personally thank administrators for the best orientation they have received in a healthcare setting. 

 

RE-THINKING HOSPITAL MARKETING THROUGH COMMUNITY-DRIVEN CONTENT

iDCG acts as a managed content partner with Loma Linda University Medical Center-Murrieta's Marketing and Experience Department. Our team supports content development and experience initiatives through the hospital's website, social media, and advertising. A dedicated team also works with executives on strategic marketing and long-term planning for hospital service-line activation, growth, and sustainability. Our focus with Loma Linda University Medical Center-Murrieta encompasses brand activation in the immediate community and surrounding areas while also bolstering patient and employee experiences through content and innovative technology within the hospital.

THINK TWICE: HOSPITAL EMPLOYEE RECOGNITION PROGRAM

Teamwork. Wholeness. Integrity. Compassion. Excellence. Think TWICE is a collaborative project between LLUMC-M's Employee Experience Team and iDCG. The project both reminds and encourages employees to exemplify the organization's values by recognizing their peers. For example, co-workers can recognize one another for exemplifying "teamwork" or showing "compassion" to an individual or through an action. Each handwritten card is personalized by the writer and has a light adhesive on the back. The card is then presented to management, which in turn publicly recognizes the individual exemplifying LLUMC-M's values. Lastly, the cards are mounted to a public-facing wall as a lasting testament to the action

Each element of the Think TWICE design from the turned-edge box and packaging, to the process in which managers recognize their employees, was designed to positively impact the employee experience. Just as importantly though, this has also been shown to impact the patient experience and patient satisfaction scores at the hospital. 

 

Screen Shot 2014-11-12 at 11.29.16 AM.png

Chevrolet


Matchmaker – 4G LTE

Chevrolet


Matchmaker – 4G LTE

EXPERIENCE THE FIRST CAR TO COME WITH STANDARD WI-FI

Executive Producer and Director John Will Clay worked with Chevrolet's marketing team in Detroit to create one of the first video advertisements for Chevrolet's newest 4G LTE-connected cars. "Match Maker" was meant to invoke the idea that your everyday life can be changed with something as simple as connectivity with your car. Chevrolet wanted to convey that your car is something more than you drive – it's an extension of your life and all its facets. John's style incorporates telling time-tested stories that inspire us to seek new opportunities in everyday life and find new paths that deviate from the road most traveled.

perforated-leather-driving-gloves-and-buttons-on-steering-wheel.jpg

TrueCar / The Auto100


Creative Content / Web Development

TrueCar / The Auto100


Creative Content / Web Development

The Concept

iDCG was approached by TrueCar to help create a go-to website that would cater to both car enthusiasts and people who simply wanted know more about the automotive industry. We were tasked with building a mobile-friendly site and filling it with compelling written content, video content, and visuals that would be both engaging and educational. Additionally, we developed a system designed to rank various aspects of the automotive industry in real time. 

 

Written Content

Our team of talented writers provided The Auto 100 with everything from articles to scripts and beyond.

Video Content

iDCG's vivacious videography team filmed original pieces that attracted a lot of attention both on the website and on YouTube.

IRBR_AR_Cover.jpg

Web Design

Programmers, designers, and creative directors all came together to bring a unique editorial vision to life. 

IMG_3786.jpg

Michael Kors


In-store display videos

Michael Kors


In-store display videos

Experience the Michael Kors Lifestyle while you shop

Executive Producer and Director John Will Clay worked with world-renowned fashion brand Michael Kors to bring customers a unique shopping experience with his videography. John captured the glamorous and captivating essence of the Michael Kors man and woman in a way that showcased their fashions as well as their thirst for adventure. This video was featured in Michael Kors stores to set the tone of showrooms across the globe.

Screen Shot 2014-11-12 at 11.38.37 AM.png

Secret


Video Content / Web

Secret


Video Content / Web

A secret worth sharing

In this award-winning women's deodorant ad for Secret, Executive Producer and Director John Will Clay aptly displays the awkward discomfort of having bad body odor. In a synesthesia-like experience, John swapped scent for sound to make his stinkin' point clear through a medium that can only stimulate two senses: sight and hearing. The result is a hilarious yet cringe-worthy experience that many can related to.